Hey - another cool thing DashGo got to do. And it’s only the start of a bigger program. Tapulous, creators of Tap Tap Revenge for the iPhone, just released Weezer’s “Troublemaker” as their track of the week. Get it here: www.tapulous.com
 Test of an embed of Pork & Beans. Seems like YouTube killed the embeds…
The Weezer video is at 2.2 million views on YouTube in 3 days. Pretty great. Now what?
Part of working with entertainment “product” online is not just figuring out how to get the flag above the fray, but what to do with all the data that you grab when you break through. It’s still woefully hard to do great meta-studies, something DashGo is looking to fix.
Here are three items extractable from the YouTube insight module that we can make quick analysis of and hopefully improve our lot:
1) The viewers are 65% male
2) The top two viewing demos are 0-18 and 35-45.
3) The number one non-Youtube referring site is Valleywag.comÂ
This gives us a broad, but helpful, sense of who Weezer has the attention of. And it looks like men interested in tech are at least fans of the video. How do we use this? Well, Weezer will eventually go on tour again. And when they decided to put tickets onsale, the standard play is to take out ads in free weeklies and increasingly, banner ads across music blogs and sites. But since we know a good portion of Weezer’s fans (at least of the video) are older, and male, and interested in tech (or tech gossip). If you want to serve the core, which a tour really does, perhaps dollars would be well spent on Gizmodo, Engadget and Techcrunch.
Meanwhile enjoy your “Pork & Beans”Â
Weezer [Red] Album out June 3!
Sometimes I get to do fun things in the music biz. Working with Weezer is always one of them.
DashGo is powering some of the Weezer marketing (in partnership with Interscope Geffen A&M, Boom and listeners like you). We didn’t do ‘nothin here, but Troublemaker is up for sale on iTunes now.
Like RMXXOLOGY - Weezer (Red) drops June 3. But this week will see some other bombs. Pay attention to your favorite Social Networking, Media Streaming and Video Viewing sites for BIG BIG BIG Weezer fun. Can’t say ‘exactly what and where but stay tuned to www.weezer.com
RMXXOLOGY is coming June 3 from Delicious Vinyl, and yeah, maybe it is a bit confusing. But it’s the “future of music” right? Here’s the deal…
http://www.pitchforkmedia.com/article/news/50793-irmxxologyi-adds-eminem-more-details-revealedÂ
Digital drops June 3rd. Physical + Vinyl come in July
iTunes has an exclusive remix of “Slaughtahouse” by Eminem
Rhapsody has 4 stems from “Funky Cold Medina” to make your own remix.
Napster has an exclusive “Funky Cold Medina” remix
eMusic is offering up a free download of “Freakazoid Robots” on date TBD…
If that sounds complicated…I’m also working on Weezer, which has 4 different configurations at iTunes ALONE!!! Holy jeez it’s hard to make a record these days. It’s like selling an iPod with different accessories at every store.
This music video is very nice, not in a Borat way, but in a, oh, Dad & Mom would like this kinda way. Thanks to MySpace for recognizing the gentle genius of it all. Music video for Rivers Cuomo “Lover in the Snow.”
